Hermione de Paula
Hermione de Paula is a young British designer.
Born in Devon in a family of artists, she grew a love for illustration and crafts.
She studied at Central St Martins and was trained into the houses of Dior, Alexander McQueen and John Galliano.
Her prints look unusual and her clothes have a modern aesthetic, feminine touch, softness yet with a dynamic edge.
Hermione de Paula launched her luxury ready to wear label in 2010.
Her firm is described by herself as the 'go to label for not quite what it seems'.
She is loved by customers of all ages - it appeals to her energy, personality, charisma and personal sense of style.