The British label Mother of Pearl will join the London Fashion Week schedule this year.
Amy Powney - the creative director of the firm said to Vogue: ''Mother of Pearl has been quietly growing and is rapidly gaining loyalty and support from key retailers, customers and press alike. We are delighted to have been selected by the British Fashion Council to debut autumn/winter 2014 collection and we hope our presentation can support our growth and put an international spotlight on us and introduce the brand to new editors and stockists.''
If you like the brand's style it is now a good time to make a purchase because of the sale period.
And you can find out the winner in the H&M design award 2014 if you just click